Broadway Plaza is an upscale open-air shopping center with more than 80 specialty shops, services, and restaurants, anchored by Neiman Marcus, Nordstrom and Macy’s. I worked as the Art Director on the campaign below as part of pitch celebrating the art of dressing up with a fashion-forward positioning designed to build awareness for the 66 year old plaza's renovation and redevelopment program.
ROLE: Freelance art director | designer
• Define and translate strategy
• Develop brand, concept and design thru implementation