Inkblaat Insoles wanted to build awareness around their tongue-and-cheek brand of colorful, odor-killing insoles. We let the product speak for itself paring larger-than-life icons with simple messaging.The resulting campaign was designed to run in heavily trafficked areas and developed in tandem with the launch of their e-commerce site.
ROLE: Freelance creative director | designer | copywriter
• Define criteria for brand, strategy, concept and solution
• Develop brand, concept and design thru implementation