Match.com needed a facelift for its online dating site, OurTime.com, a dating site for over-fifty. OurTime, formerly known as SeniorPeopleMeet, suffered from the perception that over-fifty meant over-the-hill. We dispelled that belief with a message of fun, opportunity, and promise fashioning a campaign after music videos targeting the very generation that created them.
ROLE: Creative director | art director
• Translate strategy into brand development and creative concept • Lead creative and production team to develop concept through implementation