Credible is a San Francisco–based fintech startup specializing in the student loan space. As the company’s first-ever Creative Director, I was responsible for defining and driving the creative vision, building out integrated campaigns, and elevating the brand’s marketing efforts to new heights.
We transformed a typically dull category by creating bold, engaging creative that positioned Credible for a stellar year of growth and market differentiation.
Kudos to our agency partner, HUB SF, for bringing this vision to life with truly stunning work.