DaPay is a student-led creative initiative designed to heighten awareness of student loan debt with a disruptive agenda.
As of 2018, student loan debt in the United States surpassed 1.5 trillion dollars with the average American carrying approximately $37,000 of debt.
DaPay, a fictional college moniker, focuses students on what matters most, Da Pay.
DaPay creates custom t-shirts and hoodies by live-printing the dollar amount of each student’s cost of attendance on the back of the shirt or hoodie. Apparel is sold via pop-ups at college recruitment fairs and sporting events.
Purchases include a “diploma” with a portion of the proceeds donated to local, merit-based college’s financial aid programs.