I developed a Facebook hack for ejoy electric bikes exploring the two-fold challenge of how to boost online sales and social presence by leveraging Facebook and Instagram usage.
My approach was to target women age 18-65 and get them riding ejoys.
This strategy separates ejoy from their competition by building out their core female audience with sponsored promotions and user-generated content motivating women to book test rides while building their brand interest, trust and community.
A downloadable mobile app allows customers early access to discounts and promotions, shopping, community events and joyride tours based on their location preferences and personal interests.
Facebook and Instagram sponsored ads and promotions generate app downloads and website views.
IG Stories incentivize curated shopping, personalize joyride tours, rate customer experiences, provide ebike rental and sales locations and inspire shareable, user-generated content.
IG Story Details
Promotions and sponsored events piggy-back seasonal holidays and events such as Earth Day and Bike to Work Day.
Co-op advertising drives visitors to the website and builds followers via Facebook and Instagram.