Professional Experience

& Case Studies

Match.com — Rebranding OurTime for the Over-50 Audience

OurTime, a dating site owned by Match.com and formerly SeniorPeopleMeet, faced the challenge of overcoming outdated perceptions that “over fifty” meant “over the hill.”

Our fully integrated campaign, visually inspired by Instagram’s early aesthetic, repositioned OurTime as a vibrant, modern platform for mature daters. This campaign became Match.com’s longest-running and led to securing the agency of record status for several additional online dating clients.