INFO

OurTime, a dating site owned by Match.com and formerly known as SeniorPeopleMeet, suffered from the perception that over-fifty meant over-the-hill.

We launched a fully integrated campaign, visually inspired by Instagram (in its infancy at the time) that brought OurTime, into present time.

It went on to become the longest running campaign in Match’s history, subsequently landing the AOR three additional online dating clients.