Starbucks needed a reward card program that could live happily with their brand. I directed and managed the development and execution of all creative assets for the program including digital, POS, sales materials, welcome kit, in-store and online customer registration, and a raft of reward card designs.
In-Store and Online Registration
Taryn Rose was founded in 1998 by orthopedic surgeon and shoe designer Dr. Taryn Rose. Her shoe line reinvented the industry but was invisible to her target. I designed two magazine campaigns, developed the website, collateral, sales and marketing materials for both premier and secondary shoe collections, bringing her brand front and center.
THE SAKLAN SCHOOL
The Saklan School was the David in a Goliath division of neighborhood private schools. I developed multi-purpose identity materials including a life size growth chart mailer, an image library and scalable web presence that got them noticed by parents and a place at the front of line in their division.
ARDEN FAIR MALL
The largest mall in Sacramento, Arden Fair was suffering from an identity crisis and dated communications. I developed a reportage-style campaign updating its brand and clarifying its visual identity.